If you are going to be bringing your company information to a trade show or expo to advertise your wares or services, you may want to consider bringing along a few promotional items to give away. Potential customers enjoy walking through trade shows and expos collecting fun, free items. Having something to give away that will wow the crowd may be able to gain your company extra profits when you obtain customers as a result. Here are some promotional items that tend to go over big at these types of events, making you feel like top dog while grabbing attention from future customers.
Giving away office supplies with your company name or logo imprinted upon them is a great way to get your business information seen daily. Many people visiting trade shows and expos tend to be involved in some sort of business themselves, making office supplies a must in their own jobs. Pens are a wonderful promotional item that could be seen by many, since people are always borrowing pens from others when they do not have one of their own. Other fun ideas are rulers, calculators, or sticky note pads.
If your business gives away clothing, it will most likely be a huge hit at a trade show. While the items may be a bit costlier to give away, the advertising you place upon the items will be sure to be seen by many people. This will help expand your customer base into demographics you may not have tried advertising within in the past.
Consider having high-quality shirts, hats, or bags embroidered with your company name and logo upon them. These will be sought after items once word gets out that your booth has them. Have a few employees wear samples inside the booth to use as examples of sizing so potential customers can select the proper fit.
If you do not have funds for larger items, small promotional products can still be a big hit with people passing by your booth. Set some unique trinkets out on your table including items like lip balms, playing cards, sunglasses, or yo-yos. The stranger the item, the more attention it will grab from people as they come into your booth.
Have a slogan printed upon bumper stickers or magnets. Use the slogan on radio or written ads so potential customers who took the promotional item will remember the name of your business when they hear someone repeat the words or when they read them upon a billboard.